Search Engine Optimization

SEARCH THAT DRIVES – HIGHER RANKS – MORE TRAFFIC – MORE SALES – MORE CONVERSION

These are a few of the issues that every online retailer or any entrepreneur who is operating online faces. Low ranking on Google search result pages, less number of daily visitors on the website, high bounce rates, low time spent by visitors on the desired web pages are very common issues. These are the very basic problems that need to be addressed before try adopting and implement other online marketing strategies.

MORE ABOUT SEARCH ENGINE OPTIMIZATION (SEO)

SEO process consists of small modifications that need to be implemented in the websites. These are the incremental improvements required to improve the websites’ user experience and performance in the organic search results by improving the quality and quantity of web traffic on the websites. It addresses the organic or unpaid traffic which can be originated from organic search on Google or other search engines.

HOW SEARCH ENGINE OPTIMIZATION INCREASES ROI

We, at Eugene Solution, start with the very basics of every website starting from thorough research for site structure, keywords & content, web page accessibility, website flow, website relevance and authority. Depending on the results, we pursue the following steps:

RESEARCH

We start with basic research on the website through competitors and keywords which includes identifying and targeting the keywords related to your line of business. Moreover, a thorough analysis of website structure, website flow, accessibility to web pages, and the website authority helps in identifying the issues related to the website.

GOAL SETTINGS

The thorough research of the website unveils the issues that need to be addressed and the goals to be achieved such as increasing the organic traffic, improving the backlinks, establishing the domain authority, decreasing the bounce rates, creating or editing the existing web pages, etc.

CREATING CONTENT

The creation of quality and relevant content is necessary as it is high-valued by search engines. Also, the content must be valuable so as to engage the visitors with it. Content can be of any form such as text, images, videos, infographics, audio, etc. An interesting and constantly updated content on the website increases the chances of repeat visitors.

ON-PAGE OPTIMIZATION

One of the steps in the SEO process is on-page optimization where Eugene Solution helps in the websites’ page titles and descriptions, setting ALT texts, schema markup, etc. that are optimized for the selected keywords for the web pages.

LINK BUILDING FOR OFF-PAGE OPTIMIZATION

Eugene Solution takes into account off-page optimization of websites through creating high-quality link building as each backlink increases the probability of web site appearing at a high rank in the search engine result pages. It can be done by creating links with social media pages, YouTube channels and other authentic websites.

REPORTING AND ANALYSIS

The last step is to generate reports and analyses the results based on various metrics such as website rankings, the number of quality backlinks created, website traffic, pages indexed, pages that are most visited, etc.

ADVANTAGES OF SEARCH ENGINE OPTIMIZATION

High-quality traffic

Your website will get high-quality traffic if it is ideally optimized. Also, the websites will rank higher in the search result pages thereby increasing the chances of people visiting your websites.

Higher conversion rate

An optimized website has a higher conversion rate as compared to others. Conversion can be in the form of high website traffic, filling up questionnaires/ inquiry forms, surveys, subscription of newsletters, availing any other promotional benefits.

Brand awareness

A proper SEO promotes brand awareness as it enables the website to rank higher in the search result pages leading to higher chances of people referring to the websites. Also, due to high website authority, Google prefers to showcase websites above others.

Better chances of visitors’ conversion into customers

There are more chances that since your website ranks high, visitors will click on it and eventually convert into customers.

Long-term strategy

SEO is always a long-term strategy where marketers prefer to invest as it is considered as a building block of online promotion. Online retailers are always suggested to opt for SEO before going for any paid promotions.

We Provide SEO Services in following locations: